We are challenging the industry norms, showing that luxury and sustainability can co-exist.
Sparkle Responsibly
We believe responsible sourcing and reducing its impact on the environment should be at the heart of any luxury fine jewellery brand. Here’s how we do it.
Lab Grown Diamonds
We use cutting-edge technology that replicates the natural diamond growing process in a lab. These diamonds are physically, chemically and visually identical to mined diamonds, but give us the opportunity to offer a bigger diamond with more sparkle and in a more sustainable way.
Recycled Metal
Recycled metal has notable environmental benefits. It requires less energy than mining and refining new ore, leading to reduced waste, conservation of natural resources, and a substantial decrease in greenhouse gas emissions.
Eco-Friendly Packaging
We don’t just use any old packaging. Our packaging has been consciously crafted to be as sustainable as possible. All the paper and cardboard that is used in our luxurious presentation boxes is FSC certified, giving you complete reassurance that it's made with materials from well-managed forests.
Every Purchase Made
Another Tree Planted
We put our money where our heart is. By partnering with Carma Earth, a tree planting and environmental company, we are able to donate some of the money we earn to reforestation projects around the world. Removing CO2 from the atmosphere and further reducing our carbon footprint.
Reuse & Reinvent
We believe you don’t always need to buy new jewellery. Many people have unworn items laying in draws gathering dust that simply needs a new lease of life. Our Reinvent initiative repurposes your out of favour jewellery, turning it into something you’ll never want to take off.